Empowering women...

Why BADGER? Because a honey badger becomes unyielding and ferocious when cornered by a larger attacker, and what a woman needs to become should she be...

In a nutshell, the easily recallable self-defense effective enough to stop the sudden, up-close, violent attacks women typically encounter is very different from what's taught in belt-driven self-defense schools. 

Going Badger shows how women 18-80 can stop an attack by knowing how to target and debilitate the anatomical vulnerabilities that all men share, regardless of their size or mental state, allowing for either an escape to safety or the opportunity to quickly access a force multiplier (pepper spray, firearm etc).

Going Badger is simplified self-defense created specifically for: 

  • moms 
  • grandmoms 
  • college students 
  • joggers 
  • caregivers 
  • servers 
  • nurses 
  • hikers 
  • real estate pros 
  • commuters 
  • teachers 
  • socially-active types
  • any woman who wants to know how to realistically protect herself against a sudden attack but doesn't have time to regularly train. 


The guide has over 100 color photos to show you how, with step-by-step instruction presented like an easy conversation with a friend...

You'll learn:

  • practical awareness and avoidance tips 
  • how to develop the necessary "badger" mindset to fight back 
  • the dozens of ways to realistically defend against and decisively stop the most common attacks 
  • how and where to strike his many vulnerable targets without injuring yourself (fyi, we don't ever punch with our fists) 
  • how to effectively weaponize everyday objects like cell phones, magazines and water bottles 
  • how to carry and quickly access lethal and non-lethal "force multipliers" 
  • dealing with the aftermath of a violent encounter 


Best of all? NONE of it requires any physical strength or ability most adults don't already possess...

It's available either as a paperback ($19.95) or an e-book ($6.99) through the links below:

  • Book Baby paperback OR ebook
  • Amazon Kindle (ebook only)
  • Barnes and Noble (ebook only)
  • Apple Books, or any of your favorite ebook distributors                                                                                                                           

Going Badger is also available as a self-paced on-line video course to take as many times as you wish for a one-time cost of $24.95, where you can see all the moves in the guide demonstrated live... click here to check it out! 

(If you experience any video playback buffering issues, simply change your playback speed settings from 1080 to 720 for uninterrupted video playback.)